UNDIP, Semarang (13/5) – Directorate of Human Resources of Universitas Diponegoro (DSDM UNDIP) held a Video Production Training for Official Content Social Media for the Public Communication Coordinators of Faculties, Schools, Work Units. This collaborative activity with the Directorate of Media Networks, Community, and Public Communication (JEJAK) was held on Tuesday, May 12th, 2026, presenting professionals in social media video production field.
This training program is a step of UNDIP to strengthen the capacity of public communication managers in the university environment. In the midst of faster changes in information consumption patterns, video content is no longer seen only as documentation, but also as a medium to convey the values, achievements, innovations, and impact of UNDIP to the wider community.
Vice Rector III for Human Resources, Information Technology, Law, and Organization of UNDIP, Prof. Dr. Adian Fatchur Rochim, S.T., M.T., said that institutional content needs to highlight more substance and contribution value for public in his speech. “The society does not only needs visual ceremonial documentation, but also information that explains research achievements, publications, and real contributions from every activity carried out by the university,” he said.
Professor Adian underlines that every content in the form of news, videos, or social media uploads should be able to answer the aspects of contibutions, results, and impacts for the audience. “With proper management, UNDIP digital content has the potential to strengthens the reputation of the institution while encouraging the birth of a broader thought. Therefore, public communication managers are encouraged to be able packaging academic activities into meaningful, measurable, and relevant narratives for the society,” he explained.
Meanwhile, Vice Rector IV of Research, Innovation, Collaboration, and Public Communication of UNDIP, Wijayanto, S.IP., M.Si., Ph.D., emphasized the importance of the readiness of the academic community in facing the fast and interactive dynamics of digital communication. “Public communication now has a strategic role in the digital revolution era which is fast and dynamic two-way interaction, where every published content has the potential to reach a wide audience and even go viral, so it needs to be carefully designed and delivered appropriately,” he said.
He added that the virtue of institution is not only determined by academic achievements and innovations, but also by the ability to communicate those effectively to the public. “The current university reputation indicator is also influenced by media exposure, public perception, and narrative quality on various digital platforms. Therefore, this training is expected to be able to upskill the capacity of human resources in producing and managing content that is not only interesting, but also credible and impactful,” said Wijayanto, Ph.D.
The discourse was presented by Muhammad Nur Rahman, a journalist and video production practitioner, who discuss content planning and video editing techniques to make them more interesting and informative. “A great video always starts from a clear communication goal: who the audience is, what message you want to convey, what is the most relevant point of view, and how the content will endure on the digital platform,” he explained.
He emphasized the importance of preparing a storytelling-based concept, bolstering human interest element, and utilizing behind-the-scenes viewpoints so that the message feels more alive on the digital platform and close to the audience. This approach is considered capable to raising public involvement without losing the official character of institution.
In the discourse of video editing, Rahman explained that editing is not just arranging pieces of images, but stringing together information so that it is easy to understand, easy to follow, and still uphold message accuracy. Selection of images, rhythm, text, audio, duration, and storylines are important parts so that the institution content have informative influence and not only looks interesting.
In the next session come up with Sidiq Ariyadi, S.Sn. from the Directorate of Media Networks, Community, and Public Communication UNDIP who presented UNDIP’s official social media video standards. This discourse covers the importance of safe zone in video composition, visual identity consistency, use of logo, color, typography, shot variation, to orderly file naming to support production efficiency and digital asset management.
Sidiq explained that institutional video content needs to have visual standards that are easily recognized by the public. Presence consistency will help strengthen the image of UNDIP on various social media channels. In addition, variations of shot taken such as wide shot, medium shot, close up, and medium long shot need to be used appropriately so that the video is able to answer the main information element visually.
`Participants also gain reinforcement regarding the concept of “one person, multi output”, an approach that is relevant for public communication managers in work units. In field practice, one person often has to take pictures, write captions, edit videos, and prepare content distribution. Therefore, the ability to read activity values, determine content formats, understand audience behavior, and choose publication channels are becoming increasingly important skills.
This training is wrapped with a practice session, where participants directly take pictures based on the shot list and edit the video using simple devices such as smartphones. This approach provides an applicative experience so that it can be directly applied in their respective work units.
This activity is part of UNDIP’s commitment to improve the ability of public communication coordinators to be the vanguard in presenting digital content that is not only visually attractive, but also strong in substance, so that it can strengthen the image of the university as an adaptive, innovative, and impactful institution for the wider community. (Public Communication/UNDIP/DHW)
